Years of buying whatever was shown during TV adverts, promising amazing results at high prices i like many ended up with products lining my bathroom cupboard. It's kind of pretty looking at the various shapes and sizes of half used bottles. It's not like any could have been returned as they all belonged to me and i could not keep up with all they wanted from me. No one bottle wanted me to use once a day, some wanted me to use them before my shower, some after, some during. A mask which would unblock my pores made room for spots, acne in your 30's is not so great but having mastered the use of concealer not so bad either. It was when staring at my collection that i realised i had no idea what was in any of them. They shouted fast absorbing, super hydrating and anti-ageing but what did they have in them and what was my body absorbing on the occasions where i did use them? This journey and my love for science led to the development of Runes Skincare, we focus not on what's in a product but what will be absorbed by you. If it's good for your skin we want it to be good for you. All inclusive and cruelty free products are part of our ethos!